Giving Back in Celebration of Pride: Lambda Legal

Giving Back in Celebration of Pride: Lambda Legal

June 2020

This year, Shop BuzzFeed has taken a bigger stance on our efforts to give back to those in need. Previously, we had been able to support various charities with specialized collections but have since decided to pivot in order to figure out how we can help in a more impactful way.

We are incredibly excited to kick off our new monthly giving initiative by donating 10% of our entire store’s profits to a new charity each month. Beginning in June to celebrate Pride, we will be donating to honor the 1969 Stonewall Uprising in Manhattan. In commemoration of the impact LGBTQ individuals have made in history and society, we are pleased to announce that this month’s charity will be Lambda Legal.

Starting in 1973 and serving as one of the oldest 501(c)3 nonprofit legal organizations, Lambda Legal fights for the civil rights of lesbian, gay, bisexual, and transgender people, as well as everyone living with HIV. Apart from arguing impactful cases aimed towards the advancement of LGBTQ rights and those with HIV, Lambda Legal works to educate everyday people and advocate for public policy change in all levels of government.

We created our 6th annual 2020 Pride collection in honor of all members of the community; however, a friendly reminder that any purchase from Shop BuzzFeed this month will contribute to Lambda Legal. From mugs, to t-shirts, to sweatshirts, we’ve got you covered, all while knowing you’re contributing to a great non-profit and also supporting our new BuzzFeed LGBTQ page. Check out a few of the items from the collection below, and a special thanks to our designers who created such beautiful work❤️

Click here if you’d like to learn more about or donate directly to Lambda Legal and don’t forget to follow them on Instagram @lambdalegal.


Lgbtq Collage artwork- Created by Kevin Valente, Senior Illustrator, BuzzFeed


Pride - Created by Ryan Pattie, Illustrator & Graphic Designer, BuzzFeed

BuzzFeed Pride 2020 Logo - Now with updated colors to be more inclusive of our LGBTQ community members of color.


Shop the whole 2020 Pride collection here!



Each month, our Giving Back Initiative strives to give back to those who have provided positive contributions to society, to those who fight to provide healing opportunities to those who experience inequity each day and to those who work tirelessly to put food in the hands of those who need it.  For these champions, Shop BuzzFeed is honored to announce that we will be donating 10% of the stores’ profits each month to a different charitable organization that shares our commitment.  

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