Cookies on BuzzFeed
What are Cookies?
Types of Cookies and Other Technology we use on the Sites
- Essential Cookies
We use essential cookies for the duration of each session (“session cookies”). Session cookies are essential to enable you to securely access the Sites and their functionalities. Session cookies are deleted when you log out of the Sites or when you close your web browser.
The following information may be collected through session cookies: single sign-on data and session ID (to remember your credentials over the course of your session); server affinity and authentication data (to establish and maintain the communication with the most appropriate servers).
Session cookies are also used by us or our service providers to determine whether you have viewed this Cookie Notice or our Cookie Consent Tool and to allow for the frequency capping of the cookie on-site notice (an on-site cookie notice at the bottom of the landing page that informs you that cookies are used on the Sites and how to enable and disable them). In addition, we use session cookies to remember the choices you make on the Sites.
You may reject or disable session cookies by altering the cookie function of your browser. The “help” portion of the toolbar on most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. We strongly recommend that you leave cookies active, because they enable you to take advantage of the most attractive features of our services.
• Advertising Cookies
Third party cookies listed in the Cookie Consent Tool are used for web advertising purposes, such as to understand your use of the Sites and your online activities, and to present you with relevant BuzzFeed offers and advertisements tailored to your interests, including on the basis of your selected country or language. We also partner with ad networks that use web beacons to customize relevant content to you on third-party websites. Web beacons enable ad networks to serve targeted advertisements to you when you visit other websites. Because your web browser must request these advertisements and web beacons from the ad networks’ servers, these companies can view, edit or set their own cookies, just as if you had requested a web page from their site.
Advertising cookies collect the following information: unique identification assigned to your device; IP address; device and browser type; operating system; referring URLs; content viewed or other actions taken on the Sites; time and date of those actions; and country information.
You may adjust your preferences with respect to cookies placed and accessed on your device through the Cookie Consent Tool.
- Performance Cookies and Web Beacons
Third-party persistent cookies, as well as web beacons, are used for web analytics purposes for our exclusive use; i.e., for managing and improving the performance and design of the Sites. In addition, to increase the effectiveness of ad delivery, we may deliver a web beacon from an ad network to you through the use of our services. Web beacons allow ad networks to provide anonymized, aggregated auditing, research and reporting for us and for advertisers.
The following information is placed in/collected through the persistent cookies and web beacons: unique identification number assigned to your device; IP address; browser type; operating system; referring URLs; information on actions taken; and dates and times of visit to the Sites. All data collected by third-party cookies on our behalf is aggregated and of a statistical nature.
You may adjust your preferences with respect to the performance cookies and web beacons through the Cookie Consent Tool.